Webinar Series Debrief | Google Analytics

May 7th, 2018 | Articles and ConversationsRegional Arts Australia News

In April 2018, Regional Arts Australia ran a webinar series on digital presence, in particular on Google Analytics and Google AdWords for artists and arts organisations. The webinars were run by Erica Stacey from Scout Digital Training.

If you missed the webinar, read on for insights and tips and if you would like the link to watch the full webinar, please contact us.

And for more information, check out the Scout Digital Training website, which has more blog posts and resources on both Google Analytics and Google AdWords.

What is Google Analytics?

A free web analytics tool that measures and records activity on websites.

Why is Google Analytics useful?

  • You can better understand how people are really interacting with you online
  • You can make informed, strategic, results-focused marketing and business decisions
  • It’s free to use and has relatively basic implementation

What you can learn from Google Analytics (amongst many other things!)

  • How many people visit your website
  • Where they are located and other demographics
  • How many pages they visit and how long they spend on each page
  • How they find your website
    • Direct traffic (people who know your website’s domain address and type it directly into their browser)
    • Organic search (people who type a search query into a search engine and then click on a result on the search results page that take them to your website)
    • Paid search (people who type a search query into a search engine and then click on a text ad on the search page)
    • Display (people who click on a banner ad on another website that takes them to your website)
    • Referral (people who click on a link on another website that takes them to your website – this could be a blog post or article, the Yellow Pages or a membership directory)
    • Social (people who click on a link on a social media channel that takes them to your website – this could include Facebook, Twitter Instagram etc.)
    • Email – people who click on a link in an email campaign that you have sent that takes them to your website (Mailchimp, Campaign Monitor etc.)
    • Other – people who come to your website via another way that Google doesn’t know how to classify)

Thanks to Scout Digital Training for the above information.