Webinar Series 2018

In April 2018, Regional Arts Australia ran a webinar series focusing on digital marketing and presence.

 

Webinar 1 | An Introduction to Google Analytics

This webinar will provide a general introduction to the Google Analytics interface, and cover the most universally relevant reporting options available within the five main sections:

  • Real-Time
  • Audience
  • Acquisition
  • Behaviour
  • Conversions

We will also include a brief overview of the Admin and Home sections.

You’ll learn how to get great insight into who is visiting your website, how long for, what pages they are viewing, and how they find it. You’ll uncover helpful insights, expert data and plenty of information that you didn’t even know you needed to improve results.

For a link to listen to this webinar, please contact Regional Arts Australia.


Webinar 2| An Introduction to Google AdWords

This webinar will provide a general introduction to Google Adwords, including Google Ad Grants for non-profits, and will outline the basic recommended settings for setting up new text ad campaigns, ad groups and ads. It will also include a brief look at analysing campaign results for optimisation.

You’ll have an opportunity to learn to create text ads that appeal and speak directly to those people who will not just look but click on them and encourage people to learn about your business, services or products.

We’ll also run through setting up an ad, choosing the right audience and keywords and crafting the right messages as well as how to best structure your ad campaigns and monitor how many people are actually contacting you as a result.

If you’re ready to explore the power of Google Adwords advertising don’t miss this opportunity to advance your website traffic and coax direct action.

We will strive to cover:

  • How Google Adwords works
  • Google Adwords account set up and overview/structure
  • How to structure campaigns, ad groups, ads and keywords
  • Recommended settings for text ads campaign set up: type, location, budget options etc
  • Eligibility and using the Google Ad Grants for not-for-profits
  • Selecting and managing keywords
  • Keyword match types and negative keywords
  • Writing effective Google Adwords text ads
  • Using ad extensions
  • Setting up or importing basic Conversions
  • Activating, pausing and editing your campaign and ads

For a link to listen to this webinar, please contact Regional Arts Australia.


Webinar Facilitator | Erica Stacey, Scout Digital Marketing and Training

Erica is a Google Analytics, Google AdWords and Mobile Sites certified professional, so you’re in qualified hands.

Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more.

A professional in the field of design, branding and marketing, she is a trusted name in the Adelaide community to help an array of businesses sort out and achieve their marketing objectives.

Image of computer, glasses, pencil, book and mobile phone

Image credit: JESHOOTS.COM on Unsplash

For information about the 2016 webinar series, click here.

Regional Arts Australia acknowledges the traditional Custodians of land throughout Australia and we pay our respect to their Elders, past, present and emerging.